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Using ActBlue Parameters with PowerLinks
Using ActBlue Parameters with PowerLinks

Increase conversion rates and donation amounts using parameters

Andrew Penchuk avatar
Written by Andrew Penchuk
Updated over a week ago

All digital marketers know that using parameters with your URLs not only allow tracking of important information but they can also reduce the friction for the potential donor on the donation page. In the case of ActBlue, there are a number of parameters that can be used to pre-fill form information or even set the donation button amounts.

Using Tatango's PowerLinks you can customize the URL sent to each subscriber with their personal information stored in Tatango. For ActBlue, here are the parameters that can be passed in the URL.

Title

Parameter

Value Example

Notes

Email

?email=

First Name

?firstname=

Jane

Last Name

?lastname=

Doe

Zip Code

?zip=

12345

City

?city=

Raleigh

State

?state=

NC

State abbreviation needs to be capitalized

Phone

?phone=

9195551212

Pre-fill amount button

?amount=

100

Pre-set button amounts

?amounts=

5,25,50,75,100

If you have any questions on how to use PowerLinks to customize links for each subscriber, don't hesitate to reach out to us.


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