All digital marketers know that using parameters with your URLs not only allow tracking of important information but they can also reduce the friction for the potential donor on the donation page. In the case of ActBlue, there are a number of parameters that can be used to pre-fill form information or even set the donation button amounts.
Using Tatango's PowerLinks you can customize the URL sent to each subscriber with their personal information stored in Tatango. For ActBlue, here are the parameters that can be passed in the URL.
Title | Parameter | Value Example | Notes |
?email= |
| ||
First Name | ?firstname= | Jane |
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Last Name | ?lastname= | Doe |
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Zip Code | ?zip= | 12345 |
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City | ?city= | Raleigh |
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State | ?state= | NC | State abbreviation needs to be capitalized |
Phone | ?phone= | 9195551212 |
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Pre-fill amount button | ?amount= | 100 |
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Pre-set button amounts | ?amounts= | 5,25,50,75,100 |
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If you have any questions on how to use PowerLinks to customize links for each subscriber, don't hesitate to reach out to us.