Scheduling messages to be delivered at a consistent local time across different timezones can enhance the effectiveness of your communication strategy. Tatango provides a robust feature to address this need, ensuring that your subscribers receive messages at the appropriate local time, regardless of where they are.
Access Your Lists:
Log In: Begin by signing into your Tatango account.
Navigate to Dashboard: Access your main list dashboard to view all available lists.
Selecting the List to Modify:
Choose List: Identify and select the list from which you want to send a message.
Draft and Test Your Message:
Create a New Message: Navigate to the messages section and click "Create a New Message."
Draft Your Message: Compose your message, tailoring the content to your audience’s needs and interests.
Schedule Your Message:
Select Schedule: Choose when you want your message to be sent.
Define Timezone Setting:
"My Timezone": Select this if you want the message sent based on your own timezone (this is the default setting).
"My Subscriber's Timezone": Choose this option to send the message according to each subscriber’s local timezone.
Review and Send Your Message:
Final Review: Carefully review the message to ensure it appears as expected, with merge tags and formatting correctly placed. Make any necessary adjustments.
Send the Message: Once satisfied with the setup, click "Send Message" to schedule your message.
Video Walkthrough:
Understanding the Challenge:
When scheduling messages, such as a 9 AM message, it's crucial to consider the time zone differences. For example, if your account operates on Eastern Time and you have subscribers on the Pacific Coast, without proper settings, they would receive their "morning" message at 6 AM.
Using Time Zone Segmenting:
Data Collection Utilization:
Tatango uses zip code data to accurately segment subscribers by timezone. If zip codes are not available, Tatango will use the area code from the subscriber’s phone number to determine the correct timezone.
Scheduling Messages:
On the new message creation page, select the option to schedule your message based on the subscriber’s timezone. It is recommended to schedule these messages at least 24 hours in advance to ensure proper delivery.
Editing Scheduled Messages:
To add Time Zone Segmenting to an already scheduled message, click the ‘Edit’ button for the desired message and select “My Subscriber's timezone” from the options.
Handling Incomplete Sends:
If a scheduled message has been sent to some timezones but not all, the status will display as “In progress...” indicating ongoing delivery across time zones.
Modifying Time Zone Settings:
Once a message has been scheduled with Time Zone Segmenting, it cannot be modified directly. To change the timezone settings, you must cancel the current schedule and set up the message again with the new parameters.
This feature is particularly useful for campaigns that require precise timing, such as daily greetings, reminders, or promotional announcements that need to hit at the optimal local time. By leveraging Tatango's timezone segmenting, you ensure that your messages resonate more effectively with your audience, increasing engagement and satisfaction.