If you’re looking to send messages to specific segments of your subscriber base, Tatango offers powerful segmentation features to meet your needs. Whether it's geographic location or opt-in keywords, you can tailor your messaging to specific groups.
Step-by-Step Instructions for Segmenting Your Messages:
Access the Message Scheduler:
When setting up a scheduled message, whether to all subscribers or just new ones post-opt-in, scroll to the bottom of the message creation page.
Choose Your Segment:
Location-Based Segmentation: Select 'Location is' to segment subscribers based on where they are located. If a subscriber’s zip code isn't available, Tatango will use the area code to approximate their geographic location.
Keyword-Based Segmentation: Choose 'Keyword is' to segment messages based on the SMS keyword used by subscribers during opt-in.
Refresh and Review Segment:
Click the 'Refresh Segment' button to update and see how many subscribers fit into your chosen segment and will receive the message.
Finalize Your Message:
Complete your message setup as usual, then choose to send, schedule, or save your message.
Additional Notes:
Processing Time: Keep in mind that segmenting can require additional processing time. If multiple segments are applied to a message, it may be sent a few minutes after the scheduled time. This ensures that all eligible subscribers are included in the segment calculation at the time of sending.
Account Limitations: If you cannot access this feature, it may be because you are on a grandfathered account. Please contact us to inquire about upgrading your account for access to advanced features.
Geographic Availability: Currently, segmentation based on location and keywords is available only for lists in the United States, not in Canada.
If you have any further questions or require personalized assistance, do not hesitate to reach out to your Customer Success Manager or our support team.