Adding parameters to your text message URLs can do more than just track important information - like donations and amount raised - in Google Analytics. There are a number of parameters that can be used to pre-fill Fundraise Up donation forms fields to help reduce form friction and increase form conversions.

Using Tatango's PowerLinks you can customize the text message URL sent to each subscriber to prefill a Fundraise Up donation form with their personal information.

​To use Tatango PowerLinks to prefill Fundraise Up forms, enter the Fundraise Up Parameters (pulled from this Fundraise Up article) as URL Parameter Keys in the left column of Tatango links as shown below:

In the right column, select the Tatango URL Parameter Value from the drop down that matches the left column and click the Shrink button above. Your Fundraise Up URL with Tatango PowerLinks added would be:

https://worldhope.org/give/?form=cs-special-gift&firstName={first_name}&lastName={last_name}&email={email_address}

In the above example, we're prefilling first name, last name and email on the Fundraise Up donation form.

Here are some of the parameters that can be used to pass from Tatango to prefill Fundraise Up donation forms via your text message URL.

Notes: URL parameters are case-sensitive. Reference the table above for properly formatted parameter names. Fundraise Up's URL API may be used in conjunction with the Donate Link Element to create the above highly-customizable tracking links.

For more information visit Fundraise Up's URL API page.