All digital marketers know that using parameters with your URLs not only allow tracking of important information but they can also reduce the friction for the potential donor on the donation page. In the case of Aendot, there are a number of parameters that can be used to pre-fill form information or even set the donation button amounts.
Using Tatango's PowerLinks you can customize the URL sent to each subscriber with their personal information. For Anedot, here are the parameters that can be passed in the URL.
Here is an example Share URL that has URL Parameters in use.
Fields Supported and Corresponding Parameters
Field | Parameter Key | Value Example | Notes |
Act Blue Order Number | actblue_order_number | AB00000000 |
|
Amount | amount | 100 | whole number without cents to choose default amount |
Amounts | amounts | (10,25,50,100,250) | number separated list |
City | city | Tuscon |
|
Country | country | USA |
|
Election Cycle | election_cycle | 2024 | NationBuilder (2010, 2020 etc) |
Election Period | election_period | Primary | NationBuilder (general, special, recount, convention, other, unknown) |
Election Period NGP Code | election_period_ngp_code |
| NationBuilder |
| |||
Embed | embed |
|
|
Employer Name | employer_name | McDonalds |
|
Express Checkout Method | express_checkout_method | applypay | (must be followed with one of the following:
|
First Name | first_name | Trayvon |
|
Last Name | last_name | Martin |
|
Line 1 | line_1 |
|
|
Line 2 | line_2 |
|
|
Membership Name | membership_name |
| NationBuilder |
Middle Name | middle_name | Lee |
|
Note | note |
| NationBuilder |
Occupation | occupation | retired |
|
Phone | phone | 515-555-5555 |
|
Postal Code | postal_code | 21202 |
|
Recruiter Name or Email | recruiter_name_or_email |
| |
Referrer to Form | referrer_to_form |
|
|
Region | region | FL | only accepts 2-digit state abbreviations |
SC | sc |
|
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Source Code | source_code |
|
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Suffix | suffix |
|
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State | state | TX | accepts state abbreviation; e.g. PA not Pennsylvania |
Street | street | Oak Street |
|
Street 2 | street_2 |
|
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Title | title | Dr |
|
Tracking Code Slug | tracking_code_slug |
| NationBuilder |
UCampaign Token | ucampaign_token |
|
|
UTM Campaign | utm_campaign |
|
|
UTM Content | utm_content |
|
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UTM Medium | utm_medium |
|
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UTM Source | utm_source |
|
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UTM Term | utm_term |
|
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Zip | zip | 21202 |
|
The following aliases are also available for URL parameters with Anedot:
Field | Parameter Key |
Source Code | sc |
Street | line_1 |
Street 2 | line_2 |
Zip | postal_code |
State | region |
For more information visit https://help.anedot.com/en/articles/9020914-url-parameters