⚠️ Note: This Zap creates a new subscriber record in Tatango.
If you’re looking to send a one-time transactional SMS, please use our transactional SMS action instead.
Overview
Want to add a new subscriber to a Tatango list from another software service like:
MailChimp
Salesforce
Facebook Ads
Shopify
HubSpot
Or 3,000+ other services
You can use Zapier — no coding required.
How It Works
When creating a Zap:
1️⃣ Choose a Trigger App
This is the system where your lead or contact originates.
Examples:
New Subscriber (MailChimp)
New Lead (Facebook Ads)
New Customer (Shopify)
New Contact (Salesforce)
This Trigger tells Zapier when to create a subscriber in Tatango.
2️⃣ Choose the Action App: Tatango
Select:
Action Event → Create Subscriber
You will need your Tatango API Key to connect your account.
Supported Fields in Zapier
The Tatango Zapier connector supports the following fields:
⚠️ Important: Custom fields are NOT supported via Zapier at this time. Tags ARE supported and can be configured directly inside the Zap.
Field Name | Required? | Description |
Campaign Name (List ID) | ✅ Yes | The Tatango List you want to add the subscriber to. Campaign ID = List ID. |
Phone Number | ✅ Yes | Mobile number of the subscriber. Must be formatted correctly (recommended: E.164 format, e.g., +15551234567). |
First Name | Optional | Subscriber’s first name. |
Last Name | Optional | Subscriber’s last name. |
Zip Code | Optional | Subscriber’s postal code. |
Date of Birth | Optional | Subscriber’s DOB. |
Gender | Optional | Subscriber’s gender value. |
Tags | Optional | Comma-separated tags to assign to the subscriber. |
Optional | Subscriber’s email address. | |
Bypass Opt-In Process | Recommended | Controls single vs double opt-in behavior. |
Bypass Invalid Phone Validation | ✅ Required | Controls whether invalid/landline numbers throw errors. |
Important Configuration Settings
These two settings are especially important:
✅ Bypass Opt-In Process
Set to TRUE → Subscriber is added as Single Opt-In (no confirmation text)
Set to FALSE → Subscriber receives a “Reply YES to confirm…” message (Double Opt-In)
If you want this Zap to behave as single opt-in, set this field to true
✅ Bypass Invalid Phone Validation (Required)
Set this to: true
This prevents Zap errors when:
A phone number is a landline
A number is invalid
A number fails carrier lookup
If this is set to False, you may need manual error handling in Zapier.
Summary
Your Zap should look like this:
Trigger App → (New Lead / New Contact / etc.)
⬇
Action App → Tatango
Action Event → Create Subscriber
Required Fields:
Campaign Name (List ID)
Phone Number
Bypass Invalid Phone Validation = TRUE
Optional but Recommended:
Bypass Opt-In Process = TRUE (if using single opt-in)
Tags (if you want segmentation)
If you need assistance configuring your Zap, contact our support team and include:
A screenshot of your Zap configuration
The List ID you’re targeting
Any tags you are trying to apply