Create A New List - Instructions
Click the Create List button on your dashboard.
In the pop up window enter the name of the list.
Click Create List to complete new list creation.
Edit An Existing List - Instructions
Select the list you wish edit by clicking on the list name or the Manage button from your lists on the dashboard.
Click Settings tab and in the drop down options click on General.
Enter your desired list name in the field below "List Name". Don't worry you can change this at a later time. List names are only visible to you, and are never seen by your customers.
Click the Save Changes button at the bottom of the screen.
Additional Notes
If you're looking to set your SMS keyword, which is different than your list name, click here.