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Merge Tag - Phone Number
Merge Tag - Phone Number

Use the phone number merge tag to personalize text messages that you send to subscribers. Learn more about this SMS marketing feature.

Judd Bobin avatar
Written by Judd Bobin
Updated over a week ago

Are you interested in personalizing the messages you send to your subscribers by including a subscriber's mobile phone number in the message they receive from you? If so, you're in luck as that's what our phone number merge tag does.


  1. When creating a message, use the merge tag that fits best for the message.

    1. Formatted Phone Number - this will put the phone number in a standard format (xxx) xxx-xxxx.

    2. Phone Number - this will put the 10 digit phone number without any dashes, spaces or brackets.

  2. Finish your message as you normally would, then select View Merge Data on the bottom of the message preview to ensure the merge tag works correctly with the flow of the message.

  3. Next make sure to test the message then you can send/schedule/save the message.

Additional Notes

  • Merge tags only work in scheduled messages, not opt-in messages, system messages, etc.

  • Use this link to view more details on how to use merge tags

Search Tags

  • merge tag, merge-tag, subscriber phone number, customize, personalize, MDN, obfuscation scheme, obfuscation schemes, query string

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