Understanding how merge tags display in test messages is crucial for ensuring message accuracy before sending to your audience. Here's what to expect during testing:
Non-Subscribers:
Test messages sent to mobile numbers not subscribed to your service will display the actual merge tag (e.g.,
{FIRST_NAME}) in the text.
Subscribed with Data:
Existing subscribers who have provided their first name will see their actual name replace the
{FIRST_NAME}merge tag.
Subscribed without Data:
Existing subscribers who have not provided a first name will see a default fallback term, such as "Friend," or any custom fallback you set, in place of the
{FIRST_NAME}merge tag.
This setup helps you verify that merge tags are working correctly and ensures that each subscriber receives a personalized experience, even when data is missing.