Merge Tag - Phone NumberUse the phone number merge tag to personalize text messages that you send to subscribers. Learn more about this SMS marketing feature.
Merge Tag - First NamePersonalize SMS messages you send to your subscribers by including their first names. Learn more about this text message marketing feature.
Merge Tag - Carrier CodeUse the Carrier Code merge tag to pass extra information about subscribers.
Merge Tag - Zip CodeUse a zip code merge tag to personalize the messages you send to subscribers. Learn more about the SMS marketing zip code merge tag feature.
Custom Fallbacks for Merge TagsDefine a custom fallback for your merge tag if there is no value for that subscriber.
Subscriber Merge TagsUse the Tatango messaging software to personalize your messages with subscriber information.
Merge Tags - Highest Previous ContributionExplore how to optimize fundraising efforts using Tatango's Highest Past Contribution (HPC) merge tags.
Merge Tags During TestingAppearance of merge tags when sending test text messages.