Are you interested in personalizing the messages you send to your subscribers by including their first names? If so, you're in luck as that's what a subscriber name merge tag does. To use this feature, it's a good idea that first Tatango has your subscriber's first names, and this can only be given to Tatango when subscribers opt-in, either through a double opt-in, or a website integration. If we don't have their first name, and you use the first name merge tag, we'll use the word "friend", instead of their actual first name. You can also add the First Name to your subscribers through an import.
When creating a message, use the First Name merge tag. Make sure to set up the fallback to ensure that anyone missing the first name gets the fallback message.
Finish your message as you normally would, then select View Merge Data on the bottom of the message preview to ensure the merge tag works correctly with the flow of the message.
Next make sure to test the message then you can send/schedule/save the message.
Additional Notes
Merge tags only work in scheduled messages, not opt-in messages, system messages, etc.
Use this link to view more details on how to use merge tags
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merge tag, merge-tag, first name, customize, personalize