Automatically exclude recent fallback recipients from messages
Use Tatango's Smart Fallback Optimization to automatically exclude subscribers who recently received a fallback message. A fallback happens when a message is delivered in a different format than intended (for example, an MMS that is delivered as an SMS instead).
Fallbacks can occur when a device, carrier, or network can’t support the original message format. While the subscriber still receives a message, sending another message too soon - or to a device likely to fallback - can impact engagement metrics and increase costs.
Smart Fallback Optimization uses Tatango’s delivery intelligence to identify subscribers who recently experienced a fallback or are likely to fallback again before a message is sent.