Overview
Power Segments help you get better results from every send by using AI to identify and group supporters based on how they engage with your messages.
Instead of relying solely on manual data review and analysis, Power Segments automatically score subscribers based on recent actions—like reply sentiment, clicks, donations (if integrated) and opt-outs. These scores are used to build smart audience segments that update automatically over time, giving you a dynamic way to target the right supporters with the right messages.
You can use Power Segments on their own or combine them with your existing segmentation conditions to create even more effective targeting logic.
How It Works
Each subscriber gets an affinity score based on behavior.
Different engagement types (e.g. donations, clicks, replies) carry different weights.
Scores update automatically as subscriber behavior changes and time since engagement events
Subscribers are grouped into five engagement-based segments.
Users can add one or multiple segments using IS / IS NOT logic to their audience segmentation
Power Segment Definitions
Segment Name | Description |
VIP Donor | Top-tier engagement with recent and repeated high-value actions, including donations. |
Highly Engaged | Strong, consistent engagement from multiple positive actions over time. |
Passive Supporter | Occasionally engaged; shows mixed or mild positive signals. |
At-Risk | Engagement is declining or negative; supporter may be disengaging. |
Critical Risk | Fully disengaged supporter; little to no recent positive activity. |
Who Should Use Power Segments
Power Segments are especially helpful for:
Organizations sending to broad or full lists that want to improve targeting
Teams aiming to prioritize spend on their most active supporters
Marketers looking to avoid unintentionally excluding high-value supporters
Campaigns focused on reengaging lapsed or low-engagement subscribers
3 Easy Ways to Start Leveraging Power Segments
Ensure you reach ALL your top supporters - Include VIP Donor and Highly Engaged segments in your sends to make sure you don’t miss valuable supporters who might not fall into your existing targeting logic.
Improve ROI by reducing send volume to low-value audiences - Exclude At-Risk and Critical Risk supporters from standard sends to focus credits and attention on those most likely to act.
Build smarter reengagement campaigns - Create dedicated outreach for At-Risk and Critical Risk supporters using different messaging strategies or frequency to win them back.
How to Set It Up
Power Segments are available in two places when creating a new message:
Under “Add Segments” in the Recipients section, select one or multiple Power Segments from your segments list to add to the segmentation builder:
Add right from segmentation builder when selecting conditions:
