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Using WinRed URL Parameters with PowerLinks
Using WinRed URL Parameters with PowerLinks

Building a URL with pre-filled data using WinRed and Powerlinks

Katy avatar
Written by Katy
Updated over a week ago

All digital marketers know that using parameters with your URLs not only allow tracking of important information but they can also reduce the friction for the potential donor on the donation page. In the case of WinRed, there are a number of parameters that can be used to pre-fill form information or even set the donation button amounts.

Using Tatango's PowerLinks you can customize the URL sent to each subscriber with their personal information. For WinRed, here are the parameters that can be passed in the URL.

Fields Supported and Corresponding Parameters

Field

Parameter Key

Value Example

Notes

Email

email=

First Name

firstname=

Jane

Last Name

lastname=

Doe

Zip Code

zip=

12345

Employer

employer_name=

Retired

Occupation

occupation=

teacher

Source Code

sc=

SMS

Page's source code for tracking. Note: this URL parameter overrides the source code field in the page builder

Recurring (Donation Prechecked)

recurring=

true

Add this parameter to pre-check the recurring button on the page

Recurring (Donation Not Prechecked)

recurring=

false

Add this parameter to remove the pre-check on the recurring option

Money Pledge Prechecked

moneypledge=

true

Money Pledge Not Prechecked

moneypledge=

false

Modify Donation Buttons with URL parameters

You can use URL parameters to modify, preselect, and overwrite donation buttons on your page. Each variable and what it does is listed below. For more information visit https://support.winred.com/en/articles/3790570-use-url-parameters.

Field

Parameter Key

Value Example

Notes

Donation Amount

amount=

25

Select a desired donation amount.

Amount Displayed

amtX=

5

You can manipulate the donation amount shown to a donor using this parameter. For example, if you want the first donation button to always have a value of $5, regardless of other settings, you would add ?amt1=5 to the URL string.
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The amount position is determined by the order they appear on the page. From left to right, starting at number 1. So if you wanted to target the first donation amount on the page. You would use?amt1=, To target the second button, you would use ?amt2= and so on.

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