All digital marketers know that using parameters with your URLs not only allow tracking of important information but they can also reduce the friction for the potential donor on the donation page. In the case of WinRed, there are a number of parameters that can be used to pre-fill form information or even set the donation button amounts.
Using Tatango's PowerLinks you can customize the URL sent to each subscriber with their personal information. For WinRed, here are the parameters that can be passed in the URL.
Fields Supported and Corresponding Parameters
Field | Parameter Key | Value Example | Notes |
email= |
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First Name | firstname= | Jane |
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Last Name | lastname= | Doe |
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Zip Code | zip= | 12345 |
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Employer | employer_name= | Retired |
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Occupation | occupation= | teacher |
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Source Code | sc= | SMS | Page's source code for tracking. Note: this URL parameter overrides the source code field in the page builder |
Recurring (Donation Prechecked) | recurring= | true | Add this parameter to pre-check the recurring button on the page |
Recurring (Donation Not Prechecked) | recurring= | false | Add this parameter to remove the pre-check on the recurring option |
Money Pledge Prechecked | moneypledge= | true |
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Money Pledge Not Prechecked | moneypledge= | false |
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Modify Donation Buttons with URL parameters
You can use URL parameters to modify, preselect, and overwrite donation buttons on your page. Each variable and what it does is listed below. For more information visit https://support.winred.com/en/articles/3790570-use-url-parameters.
Field | Parameter Key | Value Example | Notes |
Donation Amount | amount= | 25 | Select a desired donation amount. |
Amount Displayed | amtX= | 5 | You can manipulate the donation amount shown to a donor using this parameter. For example, if you want the first donation button to always have a value of $5, regardless of other settings, you would add ?amt1=5 to the URL string. |