What is Donation Tracking?
By attributing donations to messages, you can easily see the value and performance of your individual text messages. When this feature is enabled, you will see a Donation section in the message report (including Donation Count and Total Donation Amount).
You will also be able to see a Raised column in the Sent Message tab.
The feature will:
recognize and story UTM parameters from donation platforms
attribute donations originating from donation platform links by capturing the code parameter as refcode in our system
recognize UTM parameters and assign them to messages.
Donations can only be attributed to a single message. After the feature is enabled, the system will recognize your UTM/URL parameters and attribute any donation to messages. By default, Tatango will associate the donation with the MOST RECENT message with the matching refcodes. The same applies to donation platforms that use UTM parameters.
WinRed Link Using UTM Parameters
ActBlue Link Using RefCode
How to Enable Donation Tracking
Click the Settings tab > General
Under Donation Link Tracking click the Enable Donation Link Tracking radio button
Click Save Changes