Tatango is the only text message marketing platform with true A/B testing, allowing you to test up to 3 different messages to your subscribers to see which one performs best.
A/B testing means that you split up your subscriber database and test different versions of a message to a small subset of that database. You can then figure out which one performs better, and send the better performing message to the remainder of your database.
You have likely already done some A/B testing and are looking for new ways to test your messages. Below we have some higher level A/B Testing ideas you can emulate.
To access this feature: Select List > Settings > A/B Tagging
Tag_A: Includes version 1 of video
Tag_B: Includes version 2 of video
Tag_C: Excludes any video
Tag_D: Send highest performing message
Tag_A & Is Donor is True: Version 1 SMS copy
Tag_B & Is Donor is True: Version 2 SMS copy
Tag_C & Is Donor is True: Version 3 SMS copy
Tag_D & Is Donor is True: Send top performing message
Tag_A: Version 1 SMS copy
Tag_B: Version 2 same SMS copy includes image
Tag_C: Send top performing message