If you're here, it's because you clicked through our Text to Success newsletter. Congratulations. You're way cooler than those folks that haven't subscribed yet.

👉 First and foremost, this feature might not be enabled for you, yet. We will be enabling this shortly for most users.

OK, so how does Link Tracking work?

Step 1 - Hover over the Shorten URL icon and click Shorten URL:

Step 2 - Check the box for "Track clicks by subscriber for this link". If you don't check that box, your links will default to the bit.ly powered links you are all familiar with using.

Step 3 - Paste in the destination URL and click the "Shrink" button.

You will see a new "[TRACKING_LINK_01]" appear. That's it, you're done.

When the message sends to a user, it will use this domain: cliq4.me. Here's what it looks like in a delivered message. This is a screenshot from last week's Text to Success message.

So there are a few things to note here:

  • Domain - At the moment, cliq4.me is the only supported domain. If you do not want to use this domain, unfortunately, you can't use this feature right now. We're already looking at supporting additional domains including custom domains. However, version 1 of this functionality is limited to cliq4.me.

  • Length - You might notice that the slug (that's everything after the slash) is a little bit longer than a typical shortened URL. It's true and that's because we're tracking a) the URL to send the clicker to and b) who is the clicker. This is what allows us to track the individual clicks.

  • Targeting - As of right now, you can't do any of the advanced targeting or segmentation that is planned. The main reason is because unless we have some historical click data, there's nothing to target or segment. So, we're turning it on for you to begin using so that down the road (and that means within the next 30 days or so) allowing you to:

    • Segment clickers or non-clickers - Create a message and segment to send only to "Subscribers that have clicked in the last 30 days" or "Subscribers that have not clicked in the past 7 days".

    • Target users from specific clicks - This will enable targeting those users that did or did not click a specific link. For example, let's say you send out a message at 10AM with a very specific offer and you want to follow that up with a 5PM message to anyone that clicked the first message. Link Tracking will allow you to do exactly this.

  • Reporting - As of this writing, there is no reporting available for download. Don't worry, that's on the list, too, and we'll have that before long.

  • API - No tracking link data is currently available via the API.

  • Donation Data - If we're doing donation tracking for your account (also coming soon to a Tatango near you), Link Tracking may not capture all donations, so we likely won't enable your account at this time.

We're turning on Link Tracking for most customers. You don't have to use it but we'd love for you to give it a try. Let us know how it works and if you have any questions, do not hesitate to let us know.

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