Advanced Link Tracking

What is it and what are the limitations?

Andrew Penchuk avatar
Written by Andrew Penchuk
Updated over a week ago

OK, so how does Link Tracking work?

Step 1 - Hover over the Shorten URL icon and click Shorten URL:

Step 2 - Check the box for "Track clicks by subscriber for this link". If you don't check that box, your links will default to the powered links you are all familiar with using.

Step 3 - Paste in the destination URL and click the "Shrink" button.

You will see a new "[TRACKING_LINK_01]" appear. That's it, you're done.

When the message sends to a user, it will use this domain: Here's what it looks like in a delivered message.

So there are a few things to note here:

  • Domain - At the moment, the default domain is We are now supporting custom sub-domains, as well.

  • Length - You might notice that the slug (that's everything after the slash) is a little bit longer than a typical shortened URL. It's true and that's because we're tracking a) the URL to send the clicker to and b) who is the clicker. This is what allows us to track the individual clicks.

  • Targeting - As of right now, you can segment based on link behavior:

    • Segment users based on their most recent engagement with the link - Create a message and segment it send only to "Subscribers who last engaged by clicking within the past 30 days" or "Subscribers who have not last clicked in the past 7 days".

    • Segment users from specific clicks - This will enable targeting those users that did or did not click a specific link. For example, let's say you send out a message at 10AM with a very specific offer and you want to follow that up with a 5PM message to anyone that clicked the first message. Link Tracking will allow you to do exactly this.

  • Reporting - Users can report on the link tracking.

  • API - No tracking link data is currently available via the API.

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