If you used Tatango's link shortening service when composing your message, you'll be able to see how many of your subscribers click on that link. To find out this information, you'll need to visit the message report for the message with the link in it.
Bitly reports on total clicks, not unique clicks. This means that if one person clicks on your shortened URL 100 times in a text message, Tatango will report that the link received 100 clicks.
Just like any link on the web, links received in a text message may be shared with others. If your link receives a significantly higher click-through rate than normal, or receives more clicks that subscribers you sent it to, this most likely is because the link was shared outside of your subscriber database.
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