Every subscriber who opts into your list provides a wealth of data that can be accessed and utilized to enhance your messaging campaigns. Here’s how you can view and understand this data within the Tatango platform.
Accessing Subscriber Data:
Navigate to Subscribers: Click on the 'Subscribers' icon located in the top right corner of the Tatango interface.
Select a Subscriber: From your Subscribers Home Page, click on the mobile number of the subscriber whose data you want to examine.
Subscriber Data Overview:
Upon selecting a subscriber, you will be directed to the Subscriber Data Home Page. This page provides comprehensive details about the subscriber, which may include:
Subscriber State: Indicates whether they are currently subscribed or unsubscribed.
Mobile Phone Carrier: Identifies which carrier the subscriber uses.
Total Messages Received: The total number of messages the subscriber has received.
Global Consecutive Bounced Days: Shows how many consecutive days messages to the number have bounced.
Tags: Any labels or tags associated with the subscriber.
Personal Information: This may include the subscriber's birthdate, email address, last name, first name, and gender.
Location Data: Includes details like the subscriber's zip code (US-only).
Subscription Details: Provides the date they first subscribed, the method of subscription, the most recent, initial, and all opt-in keywords used, and the date they unsubscribed, if applicable.
Importance of Imported Data:
Some data elements, such as birthdate or email address, depend on what has been provided by the user or imported by your organization. Tatango only stores data that has been explicitly collected or submitted.