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Multivariate Testing
Multivariate Testing

A/B testing lets you to test different versions of messages on small subsets of your database. Learn more about this SMS marketing feature.

Judd Bobin avatar
Written by Judd Bobin
Updated over a week ago

When creating a message, have you ever wondered whether using a different subject line would increase click-through rates? What about using an animated image instead of a video, would that reduce opt-outs?

Tatango is the only text message marketing platform with true multivariate testing, allowing you to test up to 3 different messages to your subscribers to see which one performs best.

Multivariate testing is commonly referred to as A/B testing, and essentially means that you split up your subscriber database and test different versions of a message to a small subset of that database. You can then figure out which one performs better, and send the better performing message to the remainder of your database.

For more information on this awesome new feature, check out the video below.

To access this feature: Select List > Settings > A/B Tagging

Keywords: AB Testing, Multivariate Testing

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