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What does "Bounced" mean?
What does "Bounced" mean?

If a text message shows up as bounced, it means that the phone's carrier rejected the message. Learn more about this SMS marketing term.

Judd Bobin avatar
Written by Judd Bobin
Updated over a week ago

There are lots of reasons why a text message may bounce when sent to a user. Reasons can include:

  • Message is blocked by carrier

  • Message content is blocked by carrier

  • Destination number is not equipped to receive a message

  • Carrier suspended the destination number

  • End user is out of prepay credits

  • And more...

When a phone number doesn't receive a message because of a "hard" bounce, Tatango will immediately and automatically unsubscribe that phone number from your list. If it's only a "soft" bounce, that phone number will remain subscribed to your list until there have been 7 consecutive soft bounces.

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