If a message shows up as bounced, it means that the phone's carrier rejected the message. This could be because the mobile number is no longer valid, the subscriber ran out of messaging credits, the subscriber is outside of their coverage area, or short code messaging is turned off on their mobile phone.

When a phone numbers doesn't receive a message because of a "hard" bounce, Tatango will immediately and automatically unsubscribe that phone number from your list. If it's only a "soft" bounce, that phone number will remain subscribed to your list.

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