Contrary to popular belief, short codes aren’t just for mobilizing existing supporters—they’re also powerful tools for persuasion.
How It Works
When someone clicks a hyperlink you've shared, it automatically opens a new text message on their mobile device pre-filled with a message you've composed. Here’s how your subscribers can use this feature to share content like voter guides or news articles with their contacts:
Step-by-Step Guide to Using Click to Message
Use the following instructions to utilize Click to Message for your efforts:
Set Up Click to Message:
Go to ‘My Account’.
Select ‘Click to Message’.
Choose ‘New’.
Leave the ‘Opt-In Short Code Number’ field blank.
Compose Your Message:
Craft a message that includes a link to important and relevant resources.
Write in a casual tone to make it friendly and approachable.
Name your message in the ‘Link Description’ field.
Click ‘Save’ and copy the resulting link.
Distribute the Message:
Navigate to your list and create a new message to your subscribers.
Insert the copied link into your message.
Send this message to your subscribers.
To access this feature: My Account > Click to Message. If you're logged into your Tatango account, you can click here.
Message to subscribers
Subscriber Action: When subscribers click the link, their messaging app will open, ready to add contacts in the "To:" field and send the message. They can easily share your pre-composed content with friends and family.
Cost Efficiency: You only pay for the initial message sent to your subscribers, not the subsequent messages they send to their contacts.
This method not only broadens the impact of your campaigns but also leverages your supporters' networks for greater reach and influence.