Here at Tatango, we want subscribers to have a good experience and that means that anyone that receives a message from your list should have expressly opted in to receive messages from you. They must subscribe to receive your messages.

Why is it so important to get people to subscribe to your list?

IT'S THE LAW! Under the Telephone Consumer Protection Act (TCPA), it's required that before you can send a text message to a mobile phone numbers through Tatango, a mobile phone number must first opt-in through our short code. Without this opt-in, you can be liable for up to $1,500 in damages for each wireless phone number that receives a text message.