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Reporting Comparison

Tatango introduced new reporting capabilities in March, 2026. This table explains which new reports replace legacy reports.

Written by Andrew Penchuk
Updated yesterday

Legacy Report

New Reporting

Autoresponders Report

Autoresponders Keyword Responses

Select Date Range

This report contains more detail than the previous report, which was a rollup report. This version contains detailed data on all autoresponders.

Subscriber Report

Subscriber Snapshot

This report does not contain custom fields by default as the previous report. Custom fields will be available to be added in the near future.

Subscriber Count Report

Subscriber Activity

This report is essentially the same as the previous version.

Keywords Report

Opts

This report includes all opt-in and opt-out events, which includes all data from the previous report plus additional information.

SMS/MMS Message Report

Recipients

This report provides details on all sending within the specified timeframe. The previous report only provided details for a single message.

Recurring Messages Report

Recipients

This report provides details on all sending of recurring messages within the specified timeframe. The previous report only provided details for a single message. Use the Add Filter Group option to only include recurring messages.

Message Replies Report

All Replies

This report provides details on all replies to all messages sent within the specified timeframe. The previous report only provided replies for a single message.

Sent Messages Report

Broadcast Message Summary

This report provides details on all broadcast level performance metrics for a selected time period.

Sent Transactional Messages Report

Recipients

This report provides details on all sending of transactional messages within the specified timeframe. Use the Add Filter Group option to only include transactional messages.

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