Legacy Report | New Reporting |
Autoresponders Report | Autoresponders Keyword Responses Select Date Range This report contains more detail than the previous report, which was a rollup report. This version contains detailed data on all autoresponders. |
Subscriber Report | Subscriber Snapshot This report does not contain custom fields by default as the previous report. Custom fields will be available to be added in the near future. |
Subscriber Count Report | Subscriber Activity This report is essentially the same as the previous version. |
Keywords Report | Opts This report includes all opt-in and opt-out events, which includes all data from the previous report plus additional information. |
SMS/MMS Message Report | Recipients This report provides details on all sending within the specified timeframe. The previous report only provided details for a single message. |
Recurring Messages Report | Recipients This report provides details on all sending of recurring messages within the specified timeframe. The previous report only provided details for a single message. Use the Add Filter Group option to only include recurring messages. |
Message Replies Report | All Replies This report provides details on all replies to all messages sent within the specified timeframe. The previous report only provided replies for a single message. |
Sent Messages Report | Broadcast Message Summary This report provides details on all broadcast level performance metrics for a selected time period. |
Sent Transactional Messages Report | Recipients This report provides details on all sending of transactional messages within the specified timeframe. Use the Add Filter Group option to only include transactional messages. |
Reporting Comparison
Tatango introduced new reporting capabilities in March, 2026. This table explains which new reports replace legacy reports.
Written by Andrew Penchuk
Updated yesterday