One of the best ways to improve your text messaging strategy is to learn from others who’ve done it successfully. Tatango works with leading nonprofits and political organizations that use texting to engage supporters, drive donations, and amplify their missions.
In this article, you’ll find real examples of how organizations are using Tatango—and how you can apply similar strategies to your program.
Why Learn from Others?
Looking at real campaigns can help you:
Discover new messaging ideas
See how others structure their campaigns
Avoid common mistakes
Identify proven best practices
Nonprofit Success Stories
Here are a few examples of how nonprofits are using Tatango to strengthen their impact:
March of Dimes
See how March of Dimes uses text messaging to strengthen their mission and increase supporter engagement.
→ Read the Case Study
United Women in Faith
Learn how United Women in Faith uses Tatango to empower their community and drive social change through effective text communication.
→ Read the Case Study
Holt International Children’s Services
Discover how Holt International connects donors and supporters with their cause using Tatango’s SMS platform.
→ Read the Case Study
International Medical Corps
See how International Medical Corps leverages Tatango to deliver timely, impactful messages that drive humanitarian support.
→ Read the Case Study
Industry Insights: What’s Working in Nonprofit Texting
In addition to real-world examples, we partnered with MissionWired to analyze over 200 million nonprofit text messages sent in 2023. Here are the top insights you can apply to your own program:
1. Texting Drives Real Results — Fast
Nonprofit organizations raised over $5.4 million from text messaging in 2023.
90% of texts are opened within three minutes, making texting one of the fastest ways to reach supporters.
2. Successful Programs Mix Fundraising with Storytelling
The most effective programs balanced fundraising with relationship-building messages:
52% of texts were fundraising appeals
48% were engagement & cultivation messages
Organizations that thanked donors, shared impact stories, and updated supporters alongside fundraising asks saw higher engagement.
3. Timing Matters — Evening Messages Perform Best
Messages sent after 6:00 p.m. performed better.
Fundraising texts sent after 6:00 p.m. had a 37% higher conversion rate, with the highest results seen between 8:00 – 9:00 p.m.
Nonprofits increased texting frequency during major fundraising periods, sending an average of:
3.8 texts per month (Jan–Oct)
5-5.5 texts per month in November and December
4. MMS Messages Can Boost Fundraising
Messages that included images, videos, or GIFs (MMS) had a 41% higher donation conversion rate compared to plain SMS texts.
5. Texting Works Year-Round
While major fundraising days like Giving Tuesday drive strong results, the data showed that fundraising texts sent January–October had a 25% higher conversion rate than year-end campaigns.
Tip: Build a consistent, year-round messaging strategy to maximize results.
Read the full report → Texting Insights Report
Common Success Strategies
Across these case studies, you’ll see recurring strategies that drive results:
Clear, direct calls-to-action
Successful campaigns make it easy for subscribers to take the next step—whether that’s donating, signing a petition, or learning more.Personal and mission-driven messaging
Messages are written in a conversational tone that reflects the organization’s mission and values.Timely & relevant content
Organizations send messages tied to real-time events, campaigns, and fundraising moments.Consistent use of MMS & media
Many campaigns use images, GIFs, or videos to increase engagement and drive action.